Bec is an award winning CEO and Marketer that blends strategic, commercial and executional excellence with sharp intuition. She has been transforming businesses and brands, spanning many industry verticals, for more than 25 years.
Her true passion lies in entrepreneurial environments, crafting clear vision, effective strategy and execution to ensure businesses thrive and grow. She loves looking under the hood and solving complex business problems that result in outstanding commercial outcomes.
Bec was awarded Woman of the Year, B&T Women in Media, 2016 and Winner of the Marketing Category in the same year. Listed in Campaign Asia 40 Under 40 in 2017 and B&T’s Women in Power List, 2016. Upon graduation from the University of NSW, she was the Winner of the Unilever Marketing Scholarship for her Bachelor of Commerce, Marketing degree, achieving a distinction average.
Holding numerous executive c-suite roles, Bec led the Merkle group of performance, data and tech businesses in Australia. She spent 6 years as CEO of Columbus, a data driven marketing agency, doubling it in size from 50 to over 150 people to become the largest in Australia. Highly awarded with over 61 innovative market-firsts and more than 50 award wins and shortlistings, some of the most prestigious being Google’s Inaugural Agency of the year 2018 and Microsoft’s Global Advertising Agency of the Year, 2019. Bec's combination of hands on client, publisher and agency experience has given her an innate understanding of the entire value chain within the industry.
Whether it’s a business of 10, 50 or 200 people, Bec knows the business stages required to build and transition. Holding a reputation for high performance in driving revenue & building businesses, she credits the successes to her tried and tested model, developed & refined for decades. To grow a business is a difficult journey. Growing sustainability is an even tougher, and she has done this many times in her career.
Passionate about mentorship and coaching, Bec invests in helping people realise their full potential. Her inspirational leadership has led to talent in her team moving on to become Managing Directors, General Managers, Heads of Departments or Founders of their own businesses.
Bec is also a media commentator, board director, industry judge and speaker. She’s average at yoga, a terrible cook and has an obsession with collecting pretty boxes.